Akshay Kumar’s promotional campaign for his upcoming film, Khel Khel Mein, has stirred up considerable debate. In a dramatic move that merges entertainment with philanthropy, Kumar has pledged substantial donations to several high-profile causes. While the gesture has been lauded by some, it has also faced criticism.
Kumar’s most recent stunt includes a Rs 1.21 crore donation for the renovation of Haji Ali Dargah in Mumbai. The official handle of the Dargah lauded the actor as a “true Mumbaikar” for his contribution. However, the timing of this donation, just ahead of the film’s release, has raised questions about the authenticity of his intentions and whether the gesture is purely a promotional tactic. Additionally, Kumar has contributed Rs 3 crore towards the construction of the Ram Mandir in Ayodhya, sharing a video urging others to contribute. The video, while intended to encourage philanthropy, has sparked debate about the appropriateness of using such charitable acts as a marketing strategy.
Khel Khel Mein, directed by Raj Mehta, is an action-packed thriller with a narrative focused on social cohesion. The film’s marketing campaign, including this high-profile and controversial stunt, aims to create a lasting impression but has left many questioning the true motive behind Kumar’s charitable acts.
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