Auron Mein Kahan Dum Tha directed by Neeraj Pandey and starring Ajay Devgn, Tabu, Saiee Manjrekar, Shantanu Maheshwari and Jimmy Shergill is at the fag end of its disastrous theatrical run. The movie will be out of all theatres across India in just 13 days and that is tragic. Auron Mein Kahan Dum Tha’s lifetime collections will be in the Rs 9 crore net range (Rs 10.80 crore gross) despite incentivising of tickets and that’s devastating for a film with such a credible cast and such an acclaimed director.
Auron Mein Kahan Dum Tha was modestly budgeted but the involvement of Ajay Devgn and Neeraj Pandey, who share a combined worth of Rs.80 crore per film, made the project bigger. Estimating Rs.150 crore to be the budget of the film including Ajay Devgn and Neeraj Pandey’s assumed remuneration, the publicity and advertising, and the interest on money invested, the movie is a major loss making proposition as the combined theatrical and non-theatrical recoveries won’t come anywhere close to matching the budget.
As the theatrical run draws to a close, Auron Mein Kahan Dum Tha is likely to end its journey with a worldwide gross of Rs.14 crore, a disappointing figure given the expectations attached to the project.
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